A.R. Rahman becomes the new face of Brooke Bond Taj Mahal Tea; Oscar-Winning composer launches ‘Awaken Your Masterpiece’ campaign
Oscar and Grammy-winning composer A.R. Rahman has been announced as the new brand ambassador of Brooke Bond Taj Mahal Tea, a brand owned by Hindustan Unilever Limited (HUL). The association marks a new chapter in the brand’s long-standing connection with music and coincides with the launch of its latest campaign, ‘Awaken Your Masterpiece’, featuring Rahman in a new film. Known for his contribution to Indian music and his work across international projects, Rahman joins the brand in a partnership centred on creativity, dedication and the pursuit of excellence. Taj Mahal Tea, which has been associated with the idea of fine craftsmanship for over six decades, has built its identity around the phrase ‘Hazaaron Mein Ek’ and its iconic ‘Wah Taj!’ signature. The association with Rahman brings together the worlds of music and tea, with the brand drawing parallels between the composer’s creative process and its own approach to selecting and blending tea leaves. The new campaign, ‘Awaken Your M...