EXCLUSIVE: Sitaare Zameen Par makers send UPDATED release strategy to cinemas for Friday – NO shows before 11 am, ONLY 4 shows between 11 am - 6 pm; normal showcasing from Saturday
Earlier in the day, Bollywood Hungama informed readers about the release strategy followed by the makers and distributors of Aamir Khan’s much-awaited film, Sitaare Zameen Par. It has now come to light that another set of requirements was given to the cinemas earlier a few hours before, that is on the morning of Wednesday, June 18. An exhibition source told Bollywood Hungama, “In the revised mail, the distributor has informed all the theatres and multiplexes that on the day of release, that is, Friday, June 20, they can’t play any show before 11 am. And that’s not all. The theatres were also requested to play a maximum of 4 shows only of Sitaare Zameen Par between 11 am and 6 pm.” The source continued, “After 6:00 pm, the cinema halls can play as many shows of Sitaare Zameen Par as they wish to. Moreover, this requirement is only for Friday. From Saturday, June 21 onwards, there’ll be no such demand and the cinemas can follow the requirement sent to ...